Augmented Reality Development and Design

Augmented reality digital content has existed for some time, and Google even launched smart glasses with AR technology all the way back in 2014 — as dorky as they may have been.

Walmart Your Zone AR
Walmart Your Zone AR Promotion, circa 2009

But let’s be honest. It was slow going picking up any real momentum, and the results were often less than overwhelming. We’ve been playing with AR tech since our first commercial project for Walmart in 2009, and have seen the technology come a long way.

Luckily, that has changed in a big way, and AR technology has really hit its stride in recent years. We’re now at a tipping point where AR development capabilities have exploded and the lines between reality and the fantastical are blurred in the best way possible.

Today’s brands now have the chance to jump headfirst into an unexplored landscape where there are no limits and your creativity can truly run wild.

Forget the conventions. Forget the restraints.

Partnering with an augmented reality agency lets you create a unique AR experience for consumers that’s not only interactive and immersive but ground-breaking and utterly unforgettable.

Depending on your audience strategy and business goals, augmented reality development and design is just the ticket. Web-based AR and AR advertising have opened up the commercial possibilities with this exciting technology.

Web-Based Augmented Reality

As AR technology continues to advance and evolve, the capabilities have become increasingly sophisticated. Case in point — web AR, where users get an immersive AR experience without having to install an app.

Harry Potter: The Exhibition
Harry Potter: The Exhibition, 8th Wall Web-based AR Experience

With web-based augmented reality, users can dive right into your virtual content using their phone, tablet, or even AR glasses from within a web browser like Chrome, Safari, or Firefox.

This makes for maximum convenience and accessibility, allowing users to savor their AR experience without the hassle of downloading an augmented reality app.

Whether they’re playing a video game, participating in an interactive demo, doing a virtual try on, or whatever else you have up your sleeve, web-based AR transports users to your interactive world smoothly and seamlessly.

Save time and money, and leverage cross-platform compatibility without the nuisance of working with developers to build an app from scratch.

Augmented Reality Advertising

Compare traditional static 2D advertising with an augmented reality experience, and the results aren’t even close.

61% of consumers say AR ads with 3D objects catch their attention better than traditional ads. And brands that use this cutting-edge mixed reality virtual environment see 94% higher conversion rates!

Wally’s Adventure Game—an Augmented Reality Activity for Kids

Not to mention, “AR-based shopping encourages almost half of all consumers to spend more.”

What’s really exciting is that we’re just getting started with augmented reality advertising. It’s an emerging technology that’s only going to accelerate moving forward.

Like a gargantuan boulder rolling down a mountain, it’s evolving at breakneck speed, where the capabilities are only getting better and better.

Now is the perfect time to get on board with an AR agency and unleash this immersive technology in innovative ways for oohs, aahs, and dramatically higher conversions.

The time to move beyond spewing your audience with cookie-cutter digital information is now, and our creative studios can ensure your AR project exhilarates your audience in a way your competitors can only dream of.

Virtual Reality

While AR and Web AR technologies are usually the go-to product that our client’s call us to create, we’re also quite experienced in creating immersive entertaining and educational VR experiences. With many consumers interested in a mix of AR and VR, brands can often get big wins by leveraging both immersive technologies.

The Innovation Center at RBS — Exploring Machinery in Augmented and Virtual Reality

If you’re looking for top-of-the-line VR services to complement your AR campaign, we’ve got you covered. From virtual gaming and theme park experiences to virtual tours to virtual clothing try-ons, the possibilities are endless.

Sometimes the VR experiences we create aren’t all about gaming, they can solve real business challenges. For instance, we created a custom VR app for Reading Bakery Systems, a leading bakery equipment manufacturer. The app was used along with an Oculus Rift headset to give tradeshow visitors a fully immersive tour of the company’s machinery that’s used to make mouthwatering snacks.

Rather than having to lug heavy machinery to the tradeshow, RBS could give visitors the grand tour virtually, which was huge for sales. And tapping into the jaw-dropping capabilities of VR can have the same impact on your company as well.

Ready to create an unforgettable AR or VR experience? Reach out to begin the conversation.