IAB MIXX Finalist

We're recognized alongside other industry giants like Google, Big Spaceship, Hill Holiday, Crispin Porter + Bogusky, BBDO, AKQA, Electronic Arts, and many many many others.

About the Snapple interactive Video:
Hewed from bedazzled jewels, duct tape, and the best stuff on Earth,"Snappadelic" has set out to become the most annotated video on YouTube. The tiger blooded warlocks at NeoPangea, in partnership with the creative team at Campfire NYC, stirrup up a big pot of charming irreverence to create the most extraordinary video ever for the good people at Snapple. Over a hundred hidden Faberge "Easter eggs" were created for the viewer's amusement. These buried treasures include a myriad of interactives, websites, video shorts and other tasty bestness - all accessible through the "Snappadelic" video. From the video's home on YouTube users can be transported into an interactive Snapply world where they can "bling" their grandmas, print their own keytar cat shirts, create melodious musings using only a #2 pencil, and much, much, ...much-much, more. These ornate trinkets are sure to squeeze every last drop of free-time from Snapple lovers everywhere.

About the MIXX Awards
The IAB is proud to announce the 2011 international MIXX Awards finalists. Selected for groundbreaking creativity and impact, these teams are being recognized for pushing interactive advertising to new levels. Join us at the MIXX Awards Gala on Tuesday, October 4, in New York City, to be among the first to know who takes home a Gold, Silver or Bronze award—and the coveted Best in Show honor. Learn more about the MIXX Awards at www.iab.net/mixxawards.