Burley
Format:
Website
c.2008
Fig 160a.
Burley
Burley
Burley
The growing famousness of the bi-wheeled self powered transportation has celebrated the achievements of Burley Design, who craft ingenious child, animal, and package carriers.
The bike basket is great (mine has plastic tassels and flowers), but we tricked-out this website to show you how Burley transforms your bike into a customized cargo carrier.
The Challenge
The website for the industry leader in bike trailers was a little tough to pedal. The site needed some oil on the chain to resolve challenges related to site organization and unclear product exposition.
The Solution
The revised website was reorganized to focus visitors into targeted paths that would best suit their needs: adventure, pet, child. We integrated appropriate photography and Flash based 360-degree rotators so customers could view products from any angle.
