Compelling Culinary Content

As a retainer client, we have partnered with the flavor experts at McCormick to assist them in the creation of content and digital ads for all platforms from small mobile devices to giant stadium screens. The work entails multiple specialties including brainstorming, conceptualization, copy writing, photo art direction, design, animation, sound design, post-editorial, and video production. Our history with this partnership has given us touchpoints across the varied guidelines across all the products under the McCormick brand family.

When we are approached with a new opportunity from McCormick, whether it’s for Frank’s Red Hot or French’s Mustard, our first step is to understand the goals this content should communicate. Why are we creating this? Who is the intended audience? This enables us to ensure that every decision we make meets goals we’ve established so that the content we craft can be as successful as possible. Working alongside the McCormick team provides multiple opportunities to solve for different types of challenges – the only downside is that we are hungry all the time!