Museum of Science and Innovation

The Museum of Science and Industry, aka MOSI, is a wondrous scientific playground for both adults and children. And it allows visitors, both in person and online, to discover the sights and sounds of our own world, and beyond. However, their website fell way short of the mark in getting across that sense of adventure and play. So, our intrepid team was tasked with not only modernizing and simplifying the online experience, but doing so in a way that increased memberships, donations, and ticket sales. We wanted the new MOSI site to really double down on that sense of wonder, and it started with stakeholder interviews that helped us generate wireframes, mood boards, and a brand-new sitemap. With this foundation in place, we were then able to build upon it by adding a strong brand presence, increased community engagement, and a modern and easy-to-update CMS. And of course, it was all packaged in a fresh and vibrant new visual design language that adhered to the essence of MOSI, whilst also adding the modernity and uniqueness that would help the institution really stand out.

New features we added to the site included interactive calendar views for all activities (specifically to assist groups and field trips), simple trip planning with real-time weather data, and a new way to showcase the museum's exhibits, experiences, and programs. We also incorporated Virtual MOSI, an online curriculum filled with activities (and a live nature camera) for the home or classroom. The end result is a site that encourages engagement and interaction no matter your age. Playful and colorful gradients, plus animated navigation elements like a rocket ship taking off and asteroids floating by an astronaut, make the whole experience feel fresh and fun. Visitors can find any information they need quickly and easily, from parking and dining to maps, hours, and specific exhibits. A 3-day weather forecast is just a click away, and groups can use that info to plan field trips to the museum. Not only is it now super-easy to see what’s coming up, but new pricing tables and built-in price calculators provide instant costs for future visits. And when it’s time to buy tickets, one click gets you where you need to go.