Unique Snacks Packaging

To celebrate Unique’s 100 Years of making great snacks, we crafted pretzel packaging perfection through the redesign of their brand identity and primary product lines. In honor of their centennial, we created distinct brand logotypes and design elements on every package such as a '100 Year Seal' as a nod to their fine pretzel craftsmanship. As a 6th generation family company, Unique had a wealth of history that served as the north star for the distinct aesthetics and the brand story, allowing their true personality to shine through in every detail.

Splits are the established, innovative brand that loyal fans love to love. With five different flavors to satisfy even the most discerning of tastes, we leaned into typography indicative of their off-kilter company culture, paired it with their German heritage, and retained their brand equity through flavor color palettes to bring this brand to life. Next, Pretzel Shells were redesigned to bring the look into their next century. Quite the opposite as the totally fun pop-able family snack, Shells used custom design elements to match its playfulness, originality, and innovation.