Briarpatch Social Cards
Format: Social Media Content c.2019
See the characters and quotes from USA’s Briarpatch in dynamic motion across social channels with the same pulp noir flare that inspired the series!
Introducing an audience to the personalities in a ten-part series such as Briarpatch can be challenging. So, with the show’s pulp noir roots, we thought vintage trading cards could be a fun way to present the cast of characters with a style that reinforced the voice of the series. But what would make them even more compelling, is if they animated to catch your eye as you scroll through your social feed.
Starting from illustrations created by the USA Social Team, we injected motion and style as the characters appeared to be painted quickly before your eyes. Once complete, a signature quote from each character slid into place with vibrancy and parallax to provide a sense of depth. After a few moments the entire thing deconstructed, forming a seamless loop optimized for social.
